Just saw an appalling bit of negative association advertising for some hair dye product or other (the one with kim carnes' bette davis song). You may recognise the one in question.
The dodgy statistic notwithstanding, the script goes; "93% of women surveyed said they'd recommend the product to their friends, the other 7% probably don't have any friends"
now... it's not just me sitting there with an open mouth at the sheer balls of such a statement, right? It translates as 'if you would not recommend this product, you're a loser'. Incredible. Adverts tend to get into trouble for very few complaints... Maybe if all eight of my readers sent in a complaint we'd get it pulled?
Ah. Maybe i am overreacting. it's just we've been spoiled by years of advertising considerably more subtle and nuanced than simply insulting everyone who doesn't like your shitty product.
So , anyone seen a worse method of modern tv advertising?
Saturday, September 6, 2008
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I did see this advert recently where they, apparently, got 200 extras in an East London football stadium during a wet weekday and shuttled them around endlessly for most of the day in the stands trying to spell out the words "Pork Pie!" using black and white cards they were forced to hold up. That counted as cruel and unusual punishment as far as I'm concerned. In that same advert they also pelted the lead with golf balls as well as covering him in Post-It Notes (C).
ReplyDeleteWas that what you meant?